Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
Jan. 15, 2026
The Authenticity Playbook: Netflix, DoorDash, Shopify, Tailwind
Sonia sits down with Yury Molodtsov (partner at MA Family) to break down Netflix's content strategy pivot, DoorDash's crisis response masterclass, and how Tailwind CSS turned a $2M revenue crisis into a community-funded turna...
Jan. 8, 2026
From Rage Bait to Real Feelings: Grok, Polymarket, Chevrolet & Stranger Things
Sonia and Christina Garnett break down why 2026 might finally be the year marketing moves past rage bait and back toward empathy, craft, and emotional intelligence. They cover Grok's non-consensual AI image scandal, Polymarke...
Jan. 1, 2026
My Top 5: Marty Supreme, Mini Cities, Morse Code, and More
Every week on The Meme Team Podcast, we break down what worked, what didn't, and why people cared. This year had too many good campaigns to just list—so we're doing an awards show. In this episode, Sonia and the team cover: M...
Dec. 23, 2025
Amazon vs. Sephora: $99 Advent Calendars
Sonia sits down with Julie Fredrickson (managing partner at Chaotic Capital) to dissect the Advent calendar wars—and what Amazon's massive, perfectly-packaged K-beauty box says about the future of retail, beauty merchandising...
Dec. 18, 2025
Substack ads, Storytelling Over Slop, & Kim K. In Fortnite
Sonia Baschez sits down with Hailey Allen (creative strategist at neuemotion) to dissect the marketing wins and fails making waves right now—from AI slop ruining brand perception to why companies are suddenly hiring "chief st...
Dec. 11, 2025
“Opt-In” Marketing: How Granola, Nvidia & Percy Jackson Won
This episode hits on five major marketing trends playing out rn. starts with F1's american takeover—Cadillac's super bowl livery reveal is perfectly timed with Apple's new broadcast deal to capture US audiences who've been wa...
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