Meme Team: Marketing, Business, and Culture
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
Nov. 26, 2025
Give Your Audience A Voice: Hulu, Hunger Games, Shopify, & Miu Miu
episode description: sonia and kaleigh break down why traditional marketing is dying and what's replacing it. they cover timothée chalamet's $250 jacket sellout, apple tv's continued failure to market good shows, hulu's geniu...
Nov. 19, 2025
Memeable Marketing is Winning: Timothée's Zoom Call, Steph Curry & Under Armour, Disney AI & YouTube
This episode covers five major marketing and media topics: ChatGPT's new group chat feature launching in Asian markets as a potential WhatsApp competitor; Timothée Chalamet's innovative meta-marketing campaign for A24's Marty...
Nov. 13, 2025
Craft vs AI Wars: Apple, Barbour, & Coca-Cola
Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace...
Nov. 6, 2025
Nike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | Grammarly Superhuman Rebrand
Episode Summary In this episode, Sonia and Moshe dissect four big marketing moments. They start with Cracker Barrel’s self-aware tweet that uses humor to defuse backlash over its remodel, then dive deep into Nike’s “I Love LA...
Oct. 30, 2025
Why Surveys Lie, Dodger Steaks Go Viral, and Lewis Hamilton is Most Marketable
Halloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about e...
Oct. 23, 2025
Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams
From The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked...
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