Meme Team: Marketing, Business, and Culture
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn't just logic — it's culture. And this show decodes both.
Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
New episodes every week.
Recent Episodes
Sept. 18, 2025
The Pitt’s Tuxedo Scrubs, Nike’s New Motto, Lessons from the NBA Spurs
This episode explores how major institutions are adapting their content strategies for new audiences. We start with Robert Redford's passing, discussing how his work with Sundance created a blueprint for using cultural capita...
Sept. 10, 2025
Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App
Comms pro Cristin Culver joins Meme Team to dissect Austin, TX's universally-dragged logo rollout, Reese Witherspoon’s shallow AI talking points (and how to master the PR art of bridging), and the Builder.ai collapse (aka why...
Sept. 4, 2025
Sabrina shuns Tommy, YouTube Hypes Creators, & Horror's Killer Marketing
In this episode of Meme Team, we break down three major marketing moments: Sabrina Carpenter's masterclass in brand authenticity after her album cover controversy, YouTube's game-changing new "Hype" feature for small creators...
Sept. 2, 2025
Bonus: Cadillac's American F1 Dream Team
Join Sonia Baschez and "F1 Guy" Vincenzo Landino as they dive into the exciting announcement of Cadillac's entry into the F1 world for the 2026 season. Discover the strategic marketing decisions behind choosing experienced dr...
Aug. 28, 2025
Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022
Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film W...
Aug. 21, 2025
Trendjacking Taylor, Tariffs & Coach Bags, and Creating Timeless Brands
In this episode of the Meme Team Podcast, hosts Amanda and Sonia explore the intersection of marketing, culture, and branding. They discuss the recent rebranding of MSNBC, the legacy of Duolingo's social media strategy, and t...
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